Apna - AI Interview Preparation
Apna is a job search platform that offers a wide range of job opportunities. It also provides a platform for employers to hire employees in skilled and semi-skilled categories.
What I was responsible for?
Strategy
Research
Copy Writing
Product Ideation
Product Design
Marketing Strategy
🔍 Overview
Job Prep by Apna” is an AI-powered mobile feature designed to help job seekers practice interviews in a realistic, voice-based environment. The goal was to democratize interview prep — providing domain-specific, personalized feedback without needing real human mentors.
This feature sits within Apna’s broader jobs ecosystem, aimed at improving candidate preparedness, increasing confidence, and boosting conversion in real interviews.
⁉️ Problem Statement
Interviews are a high-stress, high-stakes process — and most job seekers, especially in Tier 2 and 3 cities, face these challenges:
Lack of exposure to real interviews
No structured or affordable feedback mechanisms
Low confidence in spoken English and articulation
Limited time and access to mentors or mock interviews
Most solutions in the market either use real humans (expensive, unscalable) or generic AI quizzes (non-contextual, poor feedback).
🎯 Goal
Build an AI-led mock interview tool that:
Simulates realistic interviews with voice & text inputs
Provides personalized AI feedback instantly
Fits seamlessly into the Apna app journey (job discovery → preparation)
Boosts confidence and readiness for real interviews).
Let's look at the Flow flow first 👇
Job Seekers (18–35)
Primarily early-career professionals across India
Mid-level switchers:
Preparing for roles like Tele-calling, Sales, BPO, Retail, etc.
Non-metro users
Often first-generation job applicants, prefer mobile + vernacular UX
Methods Used
Interviews with 20+ users from Apna's active base
Competitive analysis (Interviewing.io, HireVue AI, Pramp)
Internal job coach & recruiter insights
Insights:
72% users said they fear real interviews due to language and lack of practice
80% prefer speaking their answers aloud (voice confidence > text clarity)
Most job aspirants wanted job-role-specific practice, not generic questions
Quick, mobile-first practice modules were highly preferred
How it Works 👇
User Flows 👇
User Adoption
1,22,000+ users signed up within 90 days
3,500 mock interviews completed (avg. 2.4 per user)
37% weekly retention among active users
User Feedbacks
“Felt more real than talking to my friend for mock prep.”
“The voice feedback and retry feature made this addictive!”
“I cracked my interview at my dream company and this tool helped me stay sharp every day.”